Blog
Are You Really Customer-Centric? How Your Funnel Definition Reveals Your Content Strategy
Customer-centricity is often touted, but how customer-centric is your content strategy really? Many organizations unknowingly contradict their customer-centric aspirations by using a company-centric funnel. This misalignment can lead to disjointed content strategies that fail to support buyers throughout their complex, non-linear journey. By recognizing this disconnect and adopting a buyer-centric approach, companies can create more effective content that aligns with the customer’s actual decision-making process. This shift requires breaking down silos between departments and focusing on the buyer’s evolving needs at each stage.
Navigating the Hype: A Reality Check on Generative AI for B2B Marketers
Navigating the Hype: A Reality Check on Generative AI for B2B Marketers My persistent frustration with generative AI in B2B marketing stems from its inability to comprehend highly nuanced, specialized, or emerging technologies with a unique voice. While...
Mastering Your Voice in the Age of AI: A Marketers’s Guide to Authentic AI-Assisted Content
Generative AI is revolutionizing content creation, but many creators worry about maintaining their unique voice. This article explores strategies for leveraging AI while preserving authenticity. Key techniques include providing raw, unfiltered content to capture natural speech patterns, explicitly defining your tone, sharing examples of your work, highlighting linguistic quirks, and specifying what to avoid. The piece emphasizes the importance of context, iteration, and the human touch in AI-assisted content creation. By viewing AI as a collaborative tool rather than a replacement, creators can amplify their voice, increase efficiency, and produce more authentic content at scale.
When Technology Drives Change: B2B Marketing for Digital Transformation
When it comes to B2B marketing for digital transformation technologies, it's important to understand that purchasing a technology or infrastructure solution is often driven by a desire for organizational change. This change may involve breaking into new markets,...
When Technology Drives Change: B2B Marketing for Digital Transformation
When it comes to B2B marketing for digital transformation technologies, it's important to understand that purchasing a technology or infrastructure solution is often driven by a desire for organizational change. This change may involve breaking into new markets,...
The Elon Musk/OpenAI Lawsuit: Implications for AI Product Marketers and Industry Innovation
The Elon Musk vs OpenAI lawsuit has significant implications for AI product marketers. This legal battle highlights tensions between rapid AI innovation and responsible development practices. As the industry grapples with ethical concerns and transparency issues, marketers must adapt their strategies. Key focus areas include emphasizing responsible AI development, addressing customer concerns, and fostering industry collaboration. The lawsuit presents both challenges and opportunities, requiring marketers to adjust messaging, value propositions, and product roadmaps. By staying agile and customer-centric, AI companies can navigate this complex landscape and drive innovation while maintaining ethical standards.
Enhancing Marketing Content with GenAI: A Collaborative Approach to Feedback
There has been a lot of buzz about GenAI potentially impacting the marketing world. Some worry it'll take over our jobs, especially in content creation. In contrast, others doubt its ability to truly complement our efforts. However, I take a more practical perspective...